Advance Warehouse or Direct to Show Site?

Advance Warehouse or Direct to Show Site?

It’s a question that comes up over and over. You’ve got your exhibitor show kit, you’ve decided what you’re sending to the event, and now you have to decide if you’re shipping your booth to the Advance Warehouse or Direct to Show Site. There are reasons to send to both, not limited to but including time, money and ease. 

For ELITeXPO, our recommended choice will usually be Advance Warehouse when you have time. We do recommend you do the math when you are choosing one way over the other. You may think shipping direct to show is the cheaper way to go, however there are other things to consider.

What are the fees involved?
What kind of time frame do I have?
How much am I shipping in?
Will I be sending multiple shipments to the show?


I’ll open this up with an example. Handling rates for a show (taken from the General Contractor’s information):

Material Handling rates for – 

Advance Warehouse: $113.25 per 100 pounds

Advance Warehouse, Late Delivery past deadline: $141.75 per 100 pounds

Direct to Showsite: $108.25 per 100 pounds

At first look you think shipping your display Direct to Show is the way to go! However, when you factor in the shipping, that advantage is lost. Let’s say you are delivering to the Show on a Saturday. Usually, your shipping company will charge the same amount per pound for your shipment whether it is going to the Show or to an Advance Warehouse. However, when delivering to showsite, you may be paying up to $180.00 in extra services (Saturday Delivery, Convention Fee) on top of your per pound rate. In addition, you could be paying $65.00 per hour in waiting time while your trucker sits waiting for the Decorator to unload him.

Taking the rates and applying it to a 300 pound shipment –

Advance Warehouse

Material Handling: $113.25 x 3 = $339.75
Additional Freight Costs: None
Total: $339.75

Late Shipment to Advance Warehouse

Material Handling: $141.75 x 3 = $425.25
Additional Freight Costs: None
Total: $425.25

Direct to Show

Material Handling: $108.25 x 3 = $324.75
Additional Freight Costs: $180.00
Total: $504.75

In this case, shipping Direct to Show is more expensive even if you were to pay the Late to Advance fee. The weight plays into this math as well. Let’s look at a 3,000 pound shipment.

Advance Warehouse

Material Handling: $113.25 x 30 = $3397.50
Additional Freight Costs: None
Total: $3,397.50

Late Shipment to Advance Warehouse
Material Handling: $141.75 x 30 = $4252.50
Additional Freight Costs: None
Total: $4252.50

Direct to Show
Material Handling: $108.25 x 30 = $3247.50
Additional Freight Costs: $180.00
Total: $3,427.50

At 3,000 pounds, the pricing has shifted in favor of a Direct shipment vs Late to Advance, but it is still more cost effective to ship to Advance if you make the deadline. But even here the price is comparable for Advance as opposed to Direct. There is more to consider!

Time Frame

Time frame is important to consider on both ends. When will you be ready to ship your exhibit? When are you setting up your booth?

You may not want to fly your freight to save on drayage, as most likely that would be more money, and may not even be a choice. But on the other end, if you have labor setting up your booth and you ship direct, you would never want labor standing around on the clock waiting for the truck to be unloaded. Labor at showsite is charged by the man, by the hour and this may cost way more than the drayage savings.

Therefore even if the math comes out more by shipping to the Advance Warehouse, the advantage of having the freight there early and ready to set up may outweigh the dollars you save on the front end. It could even mean labor on Straight Time versus Overtime.

Multiple Shipments

One more thing to consider is, will you be sending multiple shipments to showsite? You may have your main booth ready to go, but are waiting on literature or giveaways to be produced. Calculating each shipment is important, as a 50 pound box will be received at either Advanced Warehouse or Direct to Show as its own minimum shipment – so you could end up paying $226.50 at the Advance Warehouse just to receive your Literature, if you send it separately on a different day than your booth! But it might make more sense to send your booth ahead to the warehouse, so it is there and waiting for your Labor crew, and pay the extra money to ship your literature by itself Direct to Showsite.

IN CONCLUSION: When you use ELITeXPO, this is the kind of stuff we think about and discuss with our clients. We know you may not have the time to “do the math” on all possible scenarios, but we are diligent in showing our clients that we will show you ways to save money. Not just in shipping costs, but the ripple effect shipping has on Material Handling and Labor, and even more importantly, on where your valued time is considered.

Our trade show freight services are unmatched and hundreds of clients use ELITeXPO for our excellent customer service. Let us help you with these decisions so you can spend more time on other aspects of your shows! 

Tradeshow Logistics – The Importance of Communication

Tradeshow Logistics – The Importance of Communication

ELITeXPO has been providing tradeshow logistics services for over 30 years now. What’s been the key to our success? Knowing the importance of communication. Making sure an exhibit shipment gets to and from a trade show on-time and in-tact relies on the details communicated between both the customer and our staff.

We ask a lot of questions. When we take an order from our customers, it may feel like a bit of an interrogation. Some may think that shipping an exhibit is just like shipping their actual products from their warehouse to a client but it’s not the same, at all. Tradeshow logistics is incredibly time-sensitive and requires that we make sure we get the whole story from our customers from the beginning. Communicating the details allows for accuracy from the point of correctly estimating costs through getting your shipment delivered, as required.
1) We need to know everything about the items that are being shipped.
• How many pieces you have, their estimated weight, and how big they are?
• Do they contain any type of hazardous materials (which we do not ship) or if they are food items that require special handling?
• Are they fragile, how are they packaged, and are they of high value?
• Are they giveaways that will not be returning via the outbound shipment from the event?
Knowing the description of your items can directly affect the equipment used to transport your items. From the use of a standard straight truck to a full logistics trailer with blanket wrap, straps, and load bars, we’ll send the right equipment to get the job done. It also prompts us to be sure that your shipment is insured correctly.

2) We need to know about where we are picking up the freight.
• Do you have a truck level dock where a trailer can back right up to your warehouse door for loading by a forklift?
• Are you working from a home office where we are recovering the items from your garage in a gated community where we’ll need to bring a special truck with a liftgate and a pallet jack? Will we need to schedule our arrival with the security gate?
• Do we need to bring an additional driver to assist with recovering oversized items?
• Are we picking up on the seventh floor in your building and they don’t allow use of the elevator?
These are things we need to know in advance to allow proper dispatch of trucks, drivers, time allotment for recovery, and to arrange for any additional communication requirements at the location.

3) We need to know about where your shipment is going to.
• Which event are you exhibiting at?
• Do you have an exhibitor manual or Quick Facts sheet?
• Is it best for you to go to the Advanced Warehouse?
• Are you short on transit time and require delivery direct to the venue? Is that even allowed for your event?
• What is your booth number?
• Have you been assigned a target delivery date and time?
• When is your installation scheduled for?
• Do you have the contact information for your show site staff?
This information allows us to make sure your items get to the right location at the venue and are delivered and recovered after the event at the correct time.

4) We will track and trace your shipments throughout transit. This allows for faster reactions to issues that may come up during transit. Weather delays, road closures, equipment breakdowns, and more can cause unforeseen delays in your shipment’s arrival. We will contact you as soon as we know of any delay that might affect delivery. This is why we ask for as many transit days as is possible… Just In Case.

5) Our automated technology allows for emailed shipment status updates.
• Reminder we are picking up your shipment that day
• Your shipment has been picked up
• Your exhibit materials are in transit
• Your shipment has arrived at the destination city
• Your shipment is on a truck and out for delivery
• Your shipment has been delivered
• Your POD – Here’s the information as to who signed for it at the destination location.
Technology is great but don’t be surprised if we call you to confirm information or advise you of any details happening along the way. We want you to know what is going on with your exhibit. We may even request that your show site staff advise us when all items have been packed up after the show and paperwork has been turned in to the show contractor, so we can let our driver know that everything is ready for recovery.

At ELITeXPO, we work closely with our customers so their shipments move as planned, every time. Good communication is the key to successful tradeshow logistics. It’s a two-way street that we like to keep open, with traffic flowing. If you have any questions, we are here 24/7/365 to assist you.